** Shares of Swedish hygiene products maker Essity ESSITYa.ST fall about 4% after it reported an unexpected drop in Q4 organic sales
** Q4 sales organic sales fell 1.1% vs growth of 0.5% expected by consensus, a miss J.P. Morgan said was attributable to both weaker volumes at -0.2% and pricing at -0.9%
** JPM said it expected the falling prices, especially in consumer goods, to be a focus point for investors, as it creates a downside risk for 2026 results
** Q4 adjusted EBITA rose to SEK 5.12 billion ($564 million), beating the SEK 5.04 billion seen by analysts in an LSEG poll
** The stock stock is the worst performer on the pan-European STOXX 600 index .STOXX
($1 = 9.0784 Swedish crowns)
(Reporting by Marta Frackowiak)
(( ((marta.frackowiak@thomsonreuters.com))))